Why freeze fine fish?
We only sell frozen fish. We promise that it is of the highest quality and we will refund your money if you do not agree. "Highest quality" means that we select higher grades of fish and that it was very fresh at the point of freezing.
We believe our sturgeon meats will give you a superior eating experience - as good if not better than buying a fish straight from the trawlerman and eating it by the quayside.
Frozen fish is highly convenient and unlike fresh fish, does not need to be eaten immediately. It is a myth that frozen fish is inferior to fresh (although the myth is perhaps logical). What really counts is the quality of the fish that was frozen.